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AppDynamics Business iQ offers real-time context from customer to code – connecting application performance data to business outcomes. To see how you can leverage Business iQ, check out these six examples of common use cases below. At the bottom of this article, you'll find links to additional resources on how our customers are using Business iQ.
Note: The examples below feature real AppDynamics customers, so in the interest of privacy, we have used screenshots from our own demo environment.
An automotive company is transforming to incorporate digital services involved with their cars ("connected services"). This leads to a change where car vendors become digital service companies.
For a financial company, moments are key events in a customer's lifecycle (such as a wedding, holidays, and buying their first home) which enables the company to engage the customer in a deeper relationship while also maximizing the attach rate of products and services relevant to that key moment.
The company currently has 13 moments plus 2 seasonal moments (major holidays) and they would like to have greater insight into the specifics of a moment, such as when a customer buys a car or travels abroad.
An insurance company manages applications in its financial professional's portal that are used to purchase annuity products on behalf of its clients.
The users (financial professionals) that had larger books of business were complaining of slow performance. Furthermore, those users that had larger books of business and perceived worse performance were the largest revenue generators for the company's annuity arm.
A hotel chain with a presence in North and Central America is migrating their website to AWS and needs a modern APM solution to monitor the new environment and the ability to report on business impact metrics, such as total revenue, average daily rate, number of bookings, and revenue impact by errors. They also want to understand their business from different geographical contexts, such as the price per room depending on the location.
The company already uses APM, but can't migrate it to handle the AWS and Mobile aspects of their environment. They need a more comprehensive tool that provides forensic level inspection data.
Many industries have complex workflows and user journeys that span multiple transactions and other event types such as logs and EUM data. These workflows typically take a long time to manifest and cannot be measured using transactions alone. Business Journeys are a way to monitor and correlate the data flow across multiple event sources and track the total end-to-end time for defined business workflows.
The shipping department is receiving complaints that orders are not being processed in a timely manner. Retention is at risk if customers do not receive their merchandise in a timely manner.
Using AppDynamics, the shipping department can track the total time spent in the shipping process as well as how much time is spent at each step that makes up the process. In addition, health rules can be created so that the company proactively knows how many orders are at each step of the shipping process.
AppDynamics has a wealth of additional resources to help you understand how to leverage Business iQ in your organization:
Documentation: Application Analytics