Catching up on the results of the 2021 App Attention Index study
2021 App Attention Index Summary | Percentage of people saying the availability of digital service made some activities more accessible and easier to schedule
A summary of the AppDynamics 2021 App Attention Index is available on the AppDynamics Blog. This fourth study in our annual series explores major trends in how consumers are engaging with these services, their changing behaviors and expectations.
Curious about how the pandemic has expanded how much people rely on applications and digital services? Check out the study summary in Who takes rap for the app?. You can also download the full report there.
What is the 2021 App Attention Index about?
The 2021 App Attention Index examines the critical role that digital experiences have played in our lives since the start of 2020. It reveals how this sudden and total reliance on applications and digital services has intrinsically altered:
- the way we engage with brands
- how we consume services
- how we make purchasing decisions
The Index considers the implications of these changes for businesses and global technologists, both today and in the future.
What was the scope and timing of the study’s research?
The research included interviews with more than 13,000 international consumers, conducted by Insight Avenue in June 2021. See the details in the Blog post.
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