Splunk Observability Cloud - Digital Experience Monitoring Overview

[Marcio.Kugler Rodrigues]

It is important to have visibility into how users interact with your brand through websites or mobile apps to find opportunities for increased user retention, brand loyalty, and business growth.. Digital experience monitoring gives you the power to measure every touch point a user has with website or mobile app.

Why Digital Experience Monitoring (DEM) is important and why you should care?

Digital Experience Monitoring (DEM) is essential for understanding and optimizing how users interact with your digital platforms and is a key part of any modern observability strategy. With real time metrics track, DEM provides insights into performance, usability, and overall user satisfaction, enabling you to identify and resolve issues in your apps faster.

Splunk Observability Digital Experience Monitoring Components Highlight

1. Performance Monitoring: Tracks load times, page and route delays, uptime and error rates to ensure fast and reliable performance. Useful to catch errors, or understand if any particular browser or location is involved.
   
2. User Behavior Analytics: Analyzes user interactions to understand how users navigate and engage with the your website or mobile web app. In this example, our integration automatically captures Core Web Vitals Metrics.
   To learn more about core web vitals go here: https://developers.google.com/search/docs/appearance/core-web-vitals
   
   
   
3. Synthetic Monitoring: Simulates user interactions to identify potential issues before they affect real users. Splunk Observability offers a full suite of synthetic tests, you can import tests from your chrome browser or write scripts to simulate user navigation. It is possible to create detectors and alarm on important KPIs related to your specific test.
   
   
   
4. Real User Monitoring (RUM): Collects data from actual user sessions to provide insights into real-world performance and user experience. The trace view allows you to explore client and server traces, and advanced filtering makes it easy to filter by any dimension you need.
   
   
   
5. Digital experience analytics: allows customers to quantify user happiness and turn those User experience insights into tangible business outcomes.

Cisco's Digital Experience Monitoring solutions combined portfolio provide comprehensive tools for monitoring and optimizing digital experiences. In this example we can see how the platform automatically matches traces from the browser with APM providing easy navigation and access end to end tracing information.

Automatically capture every user interaction and correlate data with session replay, giving you quick access to Metrics, Logs, traces and session replay.

Does your company have a digital experience monitoring strategy?

Reach out, make a comment here and we will try to guide on how Cisco can help.

Learn more:
Explore Splunk workshops
https://splunk.github.io/observability-workshop/latest/en/index.html

Explore Splunk Digital Experience Docs
https://docs.splunk.com/observability/en/rum/intro-to-rum.html

Request: Free Trial
https://www.splunk.com/en_us/products/observability.html